baby writing

How to Sell Your Writing Skills and Make Money

Experienced freelance writers make money by ghost-writing scores of articles for clients across the world. the following useful article writing and selling tips will help budding writers find a firm foothold in the world of content writing. You can plan and prepare your writing career and prevent a ‘trial and error’ approach.

The important fact to bear in mind is that in order to be able to sell your writing services, you must be able to first follow certain basic rules of online writing.

Article Writing Tips

1. Writing formats: Get familiar with different writing assignments that you could be asked to complete. For example, writers could be asked to work on grant submissions (requesting funds for upcoming projects, usually related to NGO and charitable organizations), press releases (information regarding the release of a new product or service), website content (landing page, ‘about us’ page and so on) or e-books.

The formats of each form of writing is different. There is plenty of information available on the Internet; invest time reading about different types of writing.

2. Choice of English style: Articles are generally written in American, UK or Australian English. Please understand that these are all different variants of the English language. Clients may request that articles be written for a local or international audience. There will be subtle differences in spelling as well as language.

For example, ‘neighbor’ is American English while ‘neighbour’ is British English. Similarly, the Americans say ‘counselor’ while other countries spell the same word as ‘counsellor’.

If you are not sure, ask your client for further clarification. Correct spelling is a crucial factor in getting good work assignments. One incorrectly spelled word can ruin the impression.

3. Research: Researching abilities are another vital contributing factor in crafting a top-notch article. As a budding freelance writer, you may be required to write articles on various genres and subjects. These could include finance, banking, gardening, cooking, health, business, home decor, parenting among several others.

Obviously, we cannot be experts on every subject under the sun. Hence, intensive research will help you find out salient facts and useful information.

For example, if you are asked to write an article about savings accounts in the UK, sit down and read through four or five credible websites for information. If you read about ‘CD ladders’ (bank deposits), look for more information about CD ladders and how they work.

Your article should be able to provide solid, useful and well-researched information to readers. Your aim is to put together information from various sources so that the reader has access to all the information in one place.

A word regarding choice of websites: Please bear in mind that there are excellent websites and several mediocre and unreliable ones at the same time. Avoid gathering information from ‘forums’ etc. Stick to government, educational or reputed websites. This way you can be sure of providing your clients with updated and factual information.

4. Work count and keyword insertion: Keywords are important words and phrases that help an article or website attract traffic. They are based on the factb that all readers begin a search with a word or phrase.

For example, readers looking to travel to Paris may type in ‘Paris holiday’ in the browser to begin seraching for good Paris holiday deals. Clients may often request the use of certain keywords in order to help their website gain visibility.

For instance, a client may ask you to write an article of 500 words and use a specific keyword say, three times in the article. You must be able to weave the keyword skilfully into the article without making it appear contrived. Avoid simply ‘stuffing’ it in. Use the keyword in a way that sounds sensible and logical.

Ideally, keywords should be used in the title, first line and last line (however, this is not a hard and fast rule). Pay attention to required keywords and keyword count.

Please do not ‘fill’ in the article with useless, shallow information. In the world of freelance writing, this is referred to as ‘fluff”. As the name suggests, ‘fluff’ refers to useless, irrelevant information that is merely written to complete the required word count.

Here is an example to illustrate the point:

a. Everybody needs a bank account to manage their money. Banks offer customers several options for saving their money. Services and quality varies across banks.

b. Opening a bank account is an excellent way to manage your money. banks offer several options including deposits, saving schemes and investment portfolios to help you build a consolidated fund pool.

Option (b) is more informative sentence compared to (a). Avoid scrimping on research. Shallow and inadequate research is tantamount to producing ‘fluffy’ content.

5. Plagiarism issues: While crafting content for clients, please do not copy-paste information. All information on the Internet is copyrighted and copying is illegal. Read up information and then write it in your own words. That’s exactly what you are getting paid for.

Images, diagrams and photographs are also associated with strict copyright. Please ensure that you use legitimate, copyright-free images that you are allowed to use.

Taking unscrupulous short cuts is likely to lead to a bad name and poor reputation. You can also consider buying credits from ‘Copyscape’; a website that helps you check your work for plagiarism.

6. Deadlines: Deadlines are sacrosanct and writers must respect them implicitly. Examine the amount of work that you need to do and allot yourself the required time duration. Avoid promises that you will find difficult to honor. If you need four days to complete a piece of work, communicate that to your client honestly.

Missed deadlines and delays should be avoided because you will ruin your reputation with your client. He will end up leaving a poor review for you out of pique and frustration.

7. Choose your clients carefully: Please remember that there are thousands of clients looking for writing services. As with other fields of work, there are excellent clients. But not all of them are professional. During the course of your writing career, you may come across stingy, demanding, rude and unreasonable clients.

In my humble opinion, looking for good clients is far more important compared to looking for good projects. The simple reason is that a good project will come to an end while a good client will provide regular work.

This is not to say that you should not consider any work from new clients. However, learn to be discerning in your choice of clients. You are here to sell valuable writing skills. Conduct yourself with dignity and treat your work with respect. Not everyone can write – that’s why your client wants your services in the first place. Avoid selling your work short – this also harms the prospects of other writers.

Clients get the false impression that they can always strike a bargain and pay cheap rates for good work.

8. Client-writer etiquette: The good news is that 96% of clients are really nice. They are here to look for good writers and will be happy to pay for competent services. Ask for feedback from your clients after you complete a piece of work. Be ready to incorporate any requested changes/revisions (within reasonable limits). Build a good rapport with clients. Make it a point to respond to all queries within 24 hours. They will be likely to contact you for further assignments.

9. Use your spare time to build credibility and a good reputation. Write to well-known websites that accept articles for submission. This will help you prove your abilities and reliability to your clients.

There are thousands (indeed millions) of websites that require content, images and articles and blogs to be written. Online writers can earn a decent income from writing for clients who want to build websites. Additionally, you can write for agents who sell your work to clients.

Freelance online writing is an interesting field that is pleasurable and lucrative at the same time. All it takes is effort, diligence and perseverance to make a successful career out of online writing.

google rank

Why Article Marketing Is Ideal for Google Rankings

What do search engines want? These days, the key is relevant content for users.

When we analyze the latest algorithm updates, they show a strong bias towards relevant content. That’s the dominant trend.

This is totally different from the recent past when people tried to rank their websites by relying on inbound links.

This was caused by the limitations in the search engines, and their reliance on links to determine the relevance of specific content.

It simply meant that the more links your content had, the more popular it must be. People arrived at the conclusion that if Google and the other search engines wanted links, then they would find a way to provide the links by the thousands, not matter how unnatural this was.

In normal situations, links are built naturally over time. They start slowly, and grow over time as the website of the blog grows in popularity.

This frenzy to build links was the typical SEO practice, and it worked.

Many services and software packages were developed to provide instant links by the thousands, and therefore instant ranking. It amounted to buying your way into high rankings. But this no longer works.

What Google and the other search engines now do is to incorporate a measurement of social traffic and interaction as well as evaluation of content quality and relevance.

But the most important factor is that the search engines can now determine whether the content was written by a human being, or generated by a software program.

Naturally, machine generated content is out. Machine produced, or spun content will contain misspellings, words that are out of context, causing obvious grammatical errors.

The search engines now catch these in a flash and reject the content.

If the content is relevant, it will be accepted by the average reader. It will have value. It will provide answers to specific searches.

Here’s why I still like article marketing, and I do like it a lot! Article marketing actually covers and provides all the factors the search engines now want.

When I write an article that people like and benefit from, it is relevant. I am a human being, not a machine.

And I do my best to make my articles grammatically correct. And my spell-checker ensures that all my articles are spelled correctly.

If my article succeeds, it will get plenty of natural social involvement, and with luck, and some promotion, it will get quite a few natural links.

So when the search engines look at my articles, they naturally contain all the factors they now demand to serve their human searchers best, and so my articles get higher rankings.

So, article marketing naturally fulfills all the latest requirements of Google and their competitors.

Thus your goal should be to write 2 or 3 articles per day that people will enjoy and benefit from, and to promote these articles as much as you can to maximize readership.

The bottom line is that Google will not send their searchers to articles which most people would not read.

But if an article is full of fresh information that people will enjoy and benefit from, because it answers their questions, your rankings will soar.

I confess, I am obsessed with traffic. That’s because after years of frustration trying to get traffic to my websites, I’ve discovered the power of some easy, time-tested methods for FREE, and low-cost traffic generation.

Power of Article Marketing

Why is article marketing still so important to your online business? It’s because article marketing is really content marketing, and as such, it’s the starting point for a number of other widely used communication platforms.

You can take the content of a good, informative article and use it as the basis for producing a powerful video, which not only helps a handful of viewers, but may actually go viral. If this happens, that same content could reach millions.

Now, obviously, not many videos go viral, but it does happen everyday, and it is feasible that your outstanding content which started as an article could in the end go viral.

Perhaps it’s more likely that the information you put in your article may be picked up in social media, by posting it in one or several of the most popular sites, like Facebook and Pinterest.

Additionally, you can post the content of your article in your blog, or website where it can benefit your subscribers.

But, if your article is really good, it can be the starting point for an eBook, and form the content basis for newsletters.

Article marketing is nothing more than content you are offering your audience. Great content is a powerful way to get noticed, and to increase your authority status in your niche. It’s a great way to increase your visibility online.

And you don’t need your name or your website to be seen everywhere. You just want to be noticed by the people who are in your niche, the people who form your target market.

Before you can sell anything online, people have to be find you! But you only need to be found by people in your niche, people in your target market.

This means you don’t have to appeal to everyone, only people needing a solution to the problem you are addressing in your articles.

Sending interested people to your website is relatively easy. This is because people search keywords which address the problems they want to solve with information they hope to find online.

The keywords may quite likely take them to EzineArticles where you have posted an article rich with valuable content addressing a specific problem. People searching keywords related to the content you posted in your article will find you.

If these people get tips form your article which promise to solve their problem, they will want to get more information from you. Your resource box will promise additional information if they visit your website. Presto! You have acquired a valuable prospect.

Traffic is the lifeblood of your online business. As mentioned above, articles are content, and it’s content promising solutions to peoples’ problems which will bring you the traffic you need. Articles are also the source of content for other forms of communication.

People who come to your website after reading your articles, will most likely end up on your mailing list. You will then have the opportunity to talk to them again via emails, and build the all important “know, like and trust you” to build that relationship which is needed before they will ever buy anything from you.

As you can see, article marketing should be at the base, or staring point in your online marketing. It will allow you to get targeted people to your website and to your email list, which will become the greatest asset of your online business.

steps improve

How To Improve Your Content Marketing Strategy

At some point, we’ve all scoured the web for information having ended up with dozens of listings for a single key phrase. While a few of these are genuinely out there for information, the major chunk have an ulterior motive – marketing.

Web content peppered with links is nothing but a content marketing campaign. It is used by a large number of business owners to get word out about their business, providing some useful info to prospective customers simultaneously. However, managing a content marketing campaign is not as easy as write, publish and link. It involves some serious groundwork and we’ve discussed 6 tips to optimize it.

1. Set a goal –

What’s the objective? The obvious answer is generating leads and sales. How are you going to achieve it? That’s the real question.

The idea of using content marketing is to boost sales through creating awareness, engaging readers, improving loyalty and building relationships. Hence, aggressive promotions throughout will not help. Rather than a general goal, break up your content marketing strategy into smaller, specific and realistic goals.

2. Track and measure –

With your content marketing strategy up and running for a while, you need to track performance. Thus, the first thing to do is implement trackable strategies. Track the right metrics depending on your objectives. Some of the metrics you can measure include:

· The page views and documents accumulated

· The number of social media shares

· The social networks that bring the most traffic

· The number of consumers you have managed to convert into leads and actual sales

You can always change or delete content that is not aligned with your content marketing objectives.

3. Consumer-centric –

Target an audience. The marketing strategies you adopt should focus on the needs and requirements of your audience; otherwise they will fall flat. Use high-ranking keywords in your content, but add a human touch to it.

Speak to them as though you understand them. Provide information that they can use. Share your expertise in your content; you should sound like a voice of authority if you want to build credibility among your readers. Also, identify the factors that trigger purchase. Use and test the data from analytics to craft content. Test the content to see how it performs.

Do a bit of research on forums, social media sites and through personal interactions to see exactly what your targeted customers want.

4. Develop a road map –

Create a plan. This includes the type of content you will create, potential topics, the length of content you think appropriate, the frequency of content publication, how you will include your call-to-action and, the social media channels you will use. Flesh it out and document it. It will help you better understand the loopholes and where you need to improve.

5. Set yourself apart –

Every second business uses a content marketing strategy. If you want yours to really work, you need to do something different.

6. Don’t forget Google –

Google keeps updating its algorithms; if you aren’t on the same page with it, your content marketing campaign will fail. Your content won’t rank high on search engines.

So, if there’s anything you’ve been doing wrong or not doing, use these tips to improve your content marketing strategy.

make money online

Tips For Making Money With Article Marketing

In order to make money by publishing articles online, people have to actually read your articles. Simply writing good or even excellent content is not enough. Marketing your article can be a difficult task. This article contains some steps that you can take, in order to increase the amount of interest in your articles.

Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.

To help bring more traffic to your blog, make good use of your tag cloud. Be sure to tag each post with relevant and popular keywords so that visitors can easily find what they are looking for. The easier your blog is to navigate, the more traffic you are going to get.

Create a step-by-step guide that you can follow when you’re attempting to market your site or products. Businesses that perform well are businesses that were conceived from the ground up, meaning that the people behind the business started out with a comprehensive plan and then followed a path to success.

One of the biggest problems marketers encounter with their article campaigns is that they do not complete enough articles to make an impact. Your articles do not have to be long, but they do need to be of a very high quality. And the more you write and the more locations you send them out to, the better your odds of success become.

Create informative, relevant articles. These articles should be relevant to your business and show you as a valid expert in the niche, thereby creating trust with visitors. Articles add to your website by providing it with unique and original content. When you have creative and unique articles on your website, your chances improve on ranking higher on search engine results.

Even if you’re outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.

As mentioned above, actually getting people to read your article is the key to making any money online with article marketing. By following the advice here, however, you are well on your way to having your own articles that will generate significant website traffic and therefore, earn you more money.

marketing

Article Marketing Strategy – Increasing Your Businesses Credibility Through Article Marketing

Article promoting is a web advertising strategy utilized by several businesses to market their websites, product or services by writing short articles that are connected to their type of business. It’s the strategic way of posting these keyword-targeted writings on article-friendly sites that have a decent audience following. These articles can then be watched and shared within a specific market in the web. A lot of online marketers opined that article marketing is an important component in any online promoting strategy. These articles have the intention of providing info and recreation to online users. Typically these articles have a resource box or bio box that indicates the references and contact info of the writer’s business. The resource box may additionally contain a link back to the web site that the author is promoting so as to draw in the readers to go to that web site.

An article that is well-researched and written, most of the times is circulated for free and by this the business is gaining additional reliability among the customers. Through these articles, a web site or online business is going to be able to attract additional new clients. Web marketers ordinarily submit these articles to many article directories in order to maximize the results of their advertising campaign.

Through this, the article will acquire visitors coming from many websites or even other article directories. Placing your article in niche blogs and targeted content websites that are controlled and owned by others is a popular way for promotion in terms of article marketing. If you are a guest on such a site, then you will be able to introduce your own website / blog or business in a focused audience, otherwise you will not be able to do so.

The most used strategy in article marketing is to place in your articles relevant keywords and targeted titles with around 300 to 600 words. If you place the right keywords or keyword phrases in your articles, it is possible to get more visitors from search engines.

With article marketing you can also generate leads and build your e-mail list. In your articles, you must give your readers an offer or a “bribe” that will prompt them to sign up on your capture page at your website to claiming your services or buy the products that you promote. Once you have their information, you can start building confidence between you and your customers. If you fail to do this you won’t have another chance to sell your service/product to your e-mail list.

Overall, the main target in article marketing is to attract visitors to your website, to sign up or purchase one of your products or services. Writing articles that are accurate helpful and generous will attract more potential leads for clients.