No matter how much you think you know about article marketing, there’s always something that you are overlooking. Even the smaller details can hinder your success if not properly addressed. Just keep reading this piece and be certain that you understand the most advantageous tricks and strategies.
A – Do include a “no-follow” attribute if your website allows readers to post comments. In the event of a user posting spam on your site, web crawlers get alerted not to follow that link. This practice prevents you linking to sites which may, and can affect your site’s reputation in a negative manner.
B – Customers want to buy products that other people have had success with. It is therefore possible for you to enhance your business, by including a section on your site for reviews or testimonials from real-life customers.
C – It is also crucial to write a compelling headline. There are so many articles out there that readers are likely to pass by any articles with boring headlines. Come up with several potential headlines instead of going with the first idea. You might even try using someone around you as a sounding-board, to see what they think about your headline.
D – Do not worry too much about the length of your first draft. While a marketing article should have a certain number of words, it is not something you should fret about when writing the draft. Authors often have a good idea of how long an article needs to be, for it to take effect and get the point across. It is always possible to cut articles down when needed, or even chop a long article into two distinct pieces.
E – Don’t ever use automatic writing services for article marketing purposes. These services are a good solution if you need many articles over a short time frame, but quality is not guaranteed. Some of these articles don’t even contain properly written English. You may as well write your own articles. After you have been writing for a while, it will be easier to create content.
F – Be absolutely certain that you that your keywords and links are relevant when you are writing an article. Everything in the piece must make sense and flow well together. There also needs to be a connection between all of the different parts of the article. Your readers will not trust you, if it is obvious that you are drawing their attention with a certain keyword, without providing them with the kind of content they were looking for.
There really are no hidden secrets in article marketing, and if anyone tries to tell you different, they are being dishonest. Doing your own research can really make a difference. The very same concepts you already know about marketing your business apply to article marketing, with the focus on distribution of your content.
Did you learn anything new about article marketing or maybe remember something you forgot? It’s likely that this was the case. No one knows everything, and people who think they do usually fall hard. Use the article writing tips that you’ve learned here to keep things going well within your business and being consistently meticulous, will set you up for ultimate success.
Why You Should Be Using Article Marketing
Article marketing is one of the most effective, easiest and cost effective ways to promote your business. All it takes is some time, the ability to write articles or the willingness to learn (or if you have the money, you can pay to have articles written for you), a blog (preferable as the search engines love blogs) or an online newsletter where you can post your articles and a list of article directories where you will submit a slightly different version of your articles.
By nature, articles tend to be viral especially when submitted to article directories as some newsletter or website owners will republish your article. Therefore it is very important that you include a resource box with a link to your article site at the end of every article, even those posted on your own site.
However, if you are expecting immediate results, you will be disappointed. You must write many articles, post them to your blog or online newsletter, and/or submit them to several article directories before you will see results.
But do not let that discourage you as article marketing is one of the easiest ways for anyone to become known as an authority in their chosen niche. And once you become known as an authority, you will be able to attract many more subscribers, potential customers, as well as sales!
So, how do you become a successful article marketer? One of the first things you MUST do is commit yourself to writing or buying a minimum of 5 articles per week. It is fine if you cannot write every day as long as you write or buy a minimum of 5 articles per week, every week.
Because you want to brand yourself as an authority in your chosen niche, you will need either a blog (preferred) or website where you will post your articles. Once you have written an article, post it to your blog. You will want to use WordPress as your blog platform and will want to have installed it on your own server instead of using a hosted version.
You will need both a domain name and hosting. A domain name is really cheap, about $15 per year, while you can find hosting for about $10 per month. When purchasing a domain, include the name of your most important keyword for your niche. If your niche is about article marketing, you would post only articles about article marketing on your blog. So your domain could be something like ‘Article Marketing Tips’. This will make it easier for potential readers searching for ideas on article marketing to find the articles you have written as they will most likely enter something like ‘article marketing tips’ in the search engine search box.
Once your article has been indexed by the major search engines, you will want to submit a slightly different version to an article directory. The reason why you do not want to submit the exact same article to the article directories is because you do not want someone who has reprinted your article to rank higher in the search engine results than you.
Article writing is really not that difficult and the more articles that you write, the easier it will become. Just like anything else in life, “practice makes perfect”.