The content on your website should inform, educate and engage your prospects while developing your authority with your audience. Also, when you post new online content it attracts the search engine crawlers. The more pages of a website those crawlers index the more traffic they can bring to your website.
Here are 10 ways you can create good website content.
1. Identify Your ‘Why’
Each piece of content you post on your website must have a reason for being there. If you don’t know what the point is, it’ll be hard to get anyone to take action.
2. Understand Your Audience
When you produce any content it’s crucial that you know who you’re creating it for. Try developing an audience avatar and write the content for that one person rather than creating it for a unidentified person that you don’t know. This can help you develop very personalized content that gets results.
Although you are selling (ultimately) products and/or services, your main focus, when it comes to content marketing, should be on your target audience. You need to develop relationships with your target audience members that are solid and mutually beneficial. Having the ability (and the eventuality) to sell your products and/or services will come after you have been able to connect with those people.
- How to focus on the people
If you are not used to thinking in terms of the people, it may take a little getting used to. The first thing that you have to determine is exactly what topics to write about. In large part, that will be driven by your target audience members. They will have no problem telling you what they want to read about if you ask them. Of course, that is also one way to solidify your relationship. Of course, your ultimate goal is to sell your products and/or services. However, the journey that you must take to get up to that point will be filled with all sorts of things before you get anywhere near selling anything to anyone.
Of course, that is also one way to solidify your relationship. Of course, your ultimate goal is to sell your products and/or services. However, the journey that you must take to get up to that point will be filled with all sorts of things before you get anywhere near selling anything to anyone.
It is important that you don’t get caught up on coming up with topics for your content. Instead, you should try to put yourself in the shoes of your target audience members and figure out what they would like to read about based on the issues that they are experiencing with their businesses.
The reality is that if you write (and write well, of course) on topics that help your target audience members, they will keep coming back to you for more and more information. That is exactly how you establish a relationship together. It is very important that you think in terms of considering the needs and wants of your target audience before anything else. After you have established that, you can then concentrate on showing those people exactly what you are capable of accomplishing for them.
- Your target audience comes first
As you are writing, remember to always keep your target audience in mind first. It won’t do anyone any good if you write content that is not relevant to the experiences of your target audience members or to what they are experiencing. If your content doesn’t resonate with them, they won’t come back for more and that is exactly what you want them to do. Another negative result that may occur is that they won’t share your content with other people who they know and trust.
Another reason to focus on your target audience members instead of your products and/or services is so that your sphere of influence is as wide (yet effective) as it can possibly be. If you only write about your own products and/or services, you will probably run out of content ideas rather quickly (at least, more quickly than you will if you have a broader range of topics). That would definitely not be a good thing.
If you don’t have a varied enough list of topics about which to write, your content will not be as exciting and compelling as it should be and you will have the potential to lose target audience members. The last thing that you want to do is to run out of what to discuss. That is a sure way to lose readers.
- Customize your content to your audience and offer great benefit
Once you have determined who your target audience is, it will probably be easier to come up with a variety of relevant topics. A great way to get ideas is by looking at the content that your competitors are sharing. Also, pay close attention to what your influencers are saying. You have chosen them as your influencers for good reasons. You should leverage that.
The other advantage that you will have from reading the content of your competitors and influencers is how to write really effective content that other people will enjoy reading. As you are focusing on your target audience members, you should make sure that the content that you are posting is not promotional. Nobody wants a “hard sell.” The tone of your blogs should be informational, informative, compelling, and exciting but never promotional.
Your initial objective is to build relationships with your target audience members that are strong and enduring. You want to get to know them and you want them to get to know you and to get to know your brand. The more valuable your content is to them, the more they will want to interact with you on may different levels. You want them to become interested in the many aspects of your business that are so important to you.
Being creative and having the ability to come up with a long list of exciting topics is not only good for your target audience but it is also really good for you and for your business. The more varied your content topics, the more people will want to interact with you. Those interactions will lead to stimulating discussions. Those discussions can also potentially lead to more and more fresh, innovative topics.
However, you should keep in mind that your work will call upon you to be flexible when it comes to the best way to relate to your target audience. In order to succeed, you must have a clear understanding of what your target audience wants and needs at all times.
3. Stay Updated
You may think that you know your niche but things change over time as technology improves and styles change. Keep up to date in your industry so that you’re ready for changes that may occur.
4. Keep An Eye On Your Competition
Join your competitor’s mailing lists, and look at the content they’re sending out. Can you identify if it’s working well for them or not? How can you do it better?
5. Know the Buying Process
There’s a set buying process that your audience will go through, even if they don’t realize it. It’s important to recognize where people are in the buying process. Generally it’s a five stage process:
- Information Search
Plus, after purchase your customer will decide if they will buy from you again.6. Improve Your Strategy
Take the time to work on improving your strategy to make it work better. Base this on the information and facts you have about your customers, your niche, your products and your customer’s buying process.
7. Be Consistent
To ensure that the content on your website will get results, it’s important to post content on a consistent basis.
8. Promote Your Content
If you don’t let people know that your content is out there, you’ll get a lot less positive results from it. Post it to your social media sites and email it out to your subscriber list. You can even promote it via pay-per-click ads.
The internet receives millions of new blog posts each day and as a matter of fact out of these millions of posts only a few are able to attract readers and get social shares. All those who go through the content cannot be converted into customers. When the content is really excellent it gets a lot of readers. The quality of the content is indeed very important, but, that alone is not sufficient. It is now a tough challenge to pull the attention of the readers as a result of the severe competition. One must adopt the most effective ways to promote the content. Those who post the content and simply wait for readers are bound to be disappointed. The successful internet marketers not only create quality content, but devote a considerable amount of time for content promotion also. The techniques to promote the content are to be used every time you publish your content, irrespective of the nature of the content and your past achievements in content promotion.
You can find here a list of the best strategies for aggressive promotion of your content.
- Make the Content Easy-to-share and Perfectly Structured
The content that you post must be simple and easy to share. How will you make the content simple and easy to share? You should know about the different types of content that are easy to share. Blog posts that are structured as list posts, infographics and “How to” posts always attract social shares. Length of the content also has an impact on attracting the social shares. The content with not less than 2000 words is able to reach at the top of Google search results. If it is longer, it can attract more social shares. If the headline of the content is really powerful and driving, it will attract more social shares. Social media sharing widgets to social networks like Facebook, Twitter and Google+ are to be attached below the headline.
- Ensure your Social Media Posts get lots of Engagement
When you share your content on the social media, you ensure that they are optimized for engagement such as replies, likes, favorites and shares. Here, the length of your post is a decisive factor. Each social media website has fixed a specific length for posts for attracting the highest engagement. Hence, you should adjust the length accordingly. Hashtags are very important in social media vocabulary. The hashtags ensure more exposure of your content. In Facebook, Twitter and Google+, by using 1 – 2 relevant hashtags, the exposure of your post can be doubled. Addition of suitable images also helps your posts to have more engagement. Visual content has great effect on social networks.
Facebook advertising is the most effective method to attract more new readers to your post. Facebook advertising can attract thousands of visitors to your post. When you advertise on Facebook, your ad comes as normal timeline posts that tempt the readers to click them. You need not spend your precious time for other techniques to promote your post and they cannot be so effective also.
- Free Exposure through Forums and Communities
Your posts can have free exposure by submitting the same to forums that are niche specific and to communities.
Eg: – Quora, Flipboard, LinkedIn Publishing Platform, Quora, Triberr.
9. Create Engaging Content
No one wants to consume boring content. Ensure that the content matches the needs of your audience, speaks to them on their terms and provides value in and of itself to your audience.
10. Mix It Up
The more variety that you provide to your audience, the more engagement you will get. Don’t limit your website content to just text. Content can be read, watched and listened to. It can be an article, a blog post, a report, an eBook, an online course, an audio file or a video.